Spirulina. Juice diets. Organic or die. While it’s obviously not just cool, but important, to eat healthy, it’s just as vital to step back sometimes and remember how damn enjoyable eating can be. The cupcake is the ultimate symbol of good, fun food.
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Let’s take a breather between CrossFit sessions and green smoothies to talk dessert. Seriously, is it just me or is everyone getting a little too tightly wound about sugar? I get it, health reasons and whatever, but let’s all agree it’s okay to let our hair down every once in a while. Maybe abstaining from a daily slice of migraine-inducing birthday cakes is a good idea, but let’s not go all devout sugar crusaders on everyone’s pudding cups.
Coming from a family who claims “there’s always room for dessert,” I’m never one to shy away from a sweet treat. Chocolate? Sure. Baked goods? I’ll have two. Which is why the teeny tiny cupcakes from Cupcake Rush are a problem for me. At only $1.25 a pop and their central, BKK 1 location, it’s easy to overdose. When the nice lady behind the counter pulls out her secret tray brimming with miniature delights, it’s far too easy to say I’ll have one of everything.
So the only real advice I can offer when walking into this hot pink heaven is to have a plan. Know how many cupcakes for which you’re in the market before walking in. Like one tiramisu and one chocolate. Stick to it, especially because the passion fruit ones, in all their bright orange, look-at-me glory, fall short of anything fruity. The green tea and cookies and cream share the same, plain vanilla-tasting fate, so there are definitely a few that can be skimmed over. That still leaves true to their name flavours like red velvet and caramel to choose between, but you’re on your own for that final, brow-furrowing decision. Thankfully, the staff are used to that, and wait patiently while you point to every single one to ask its flavour profile.
Sitting outside on the pink stools is actually a must once you’ve selected your sweets, not just because the interior is standing room only. After the keeper of the cupcakes cleans the exterior eating area, the teeny tinies are plated and brought out. But finish your conversation with your dessert partner, as the creamy frosting needs to soften a bit in the heat. Your equally tiny spoon will be able to cut through the topping and reveal a dense, but moist cake below. While it’s easy for a homemade treat such as this to ruin in this town’s humidity, they devotedly preserve the quality of their only menu item by keeping them fresh and cool.
Depending on whether you’re a one-flavour-at-a-time kind of person or someone who likes to mix and match as you go, I have no rules on how and when you enjoy your bites. They’re easily an afternoon fix or fun addition to a party, as the ladies are more than willing to box up a selection of them for you. Although there are plenty of desserts elsewhere that might top these little babies, some days a bit of simple, childlike nostalgia is all you really need.
Cupcake Rush, #23A Cnr. Street 57 & 306, 087 696 988.